Eleven Digital Group (EDG) is a compliance-aware marketing agency founded in 2012 and headquartered in New York City.
EDG serves healthcare and mental health practices — including medical, pediatric, general dentistry, family dentistry, pediatric dentistry, orthodontics, oral surgery, periodontics, prosthodontics, psychiatric, psychotherapy, counseling, and specialty practices — as well as wealth management firms, registered investment advisors (RIAs), financial planners, trust companies, law firms, and professional services businesses across the United States.
EDG’s services include social media management, SEO and GEO optimization, content marketing and blogging, email marketing, event planning and marketing, AI marketing consulting, and Fractional CMO engagements.
What We Do
From your first impression online to the content that keeps clients coming back, we handle the marketing — so you can focus on your practice or firm.
Not sure where to start?
Built for Practices and Firms That Can’t Afford
to Disappear Online.
Your patients and clients search before they call. They Google your specialty, ask ChatGPT for a therapist recommendation, check LinkedIn for a financial advisor, or scroll your Instagram before booking an appointment. If you’re not showing up in those moments — or if the content they find doesn’t build trust fast — you’re losing business you never knew you had.
EDG was built for exactly this. We’ve spent 13 years helping medical practices, mental health providers, wealth management firms, law firms, and professional services businesses show up.
Founded
in 2012
Over a decade building digital presence for practices and firms across the U.S.
New York City–
Based
Deep familiarity with competitive NYC and most major metro markets.
Specialists,
Not Generalists
We focus on healthcare, dentistry, mental health, and professional services because nuance matters in regulated industries.
About Susan Kim
Founded by a Marketer.
Run by Strategists.
Susan W. Kim is the founder and CEO of Eleven Digital Group (EDG), a woman-owned marketing agency headquartered in New York City. She has more than 25 years of marketing and media experience, including senior roles in B2B publishing and advertising across the hospitality, technology, consumer goods, commercial real estate, and professional services industries. EDG was founded in 2012 and specializes in marketing for healthcare practices, mental health providers, wealth management firms, financial advisors, and professional services businesses.
Get to Know UsWho We Work With
Medical
- Pediatric, general dentistry, family dentistry, pediatric dentistry, orthodontic, and specialty healthcare practices in New York City and nationwide.
- Therapists, psychologists, psychotherapists, licensed counselors, and mental health group practices building their caseload
- Psychiatric practices and behavioral health providers
Legal
- Law firms, estate planning attorneys,
- Accounting firms, CPAs and Tax Professionals
- Mortgage, Title and Real Estate closing companies
- Professional services businesses
- Managing Directors who need assistance managing marketing from outside the firm.
Financial
- Wealth management firms,
- Registered investment advisors (RIAs),
- Financial planners, Mortgage & Title Companies,
- Trust and Estate companies,
- Managing directors who have tried DIY marketing and are ready to hire the level of professionalism they deliver to their own clients.
FAQ
What kind of clients does Eleven Digital Group work with?
EDG primarily works with healthcare practices (medical, pediatric, general dentistry, family dentistry, pediatric dentistry, orthodontics, and specialty practices), mental health providers (therapists, psychologists, psychotherapists, counselors, psychiatric practices, and group practices), wealth management firms, financial advisors, RIAs, trust companies, and legal and professional services businesses.
Is EDG based in New York City?
Yes. Eleven Digital Group is headquartered in New York City and serves clients locally and across the United States.
What makes EDG different from a large marketing agency?
We’re a boutique agency — you work directly with senior strategists, not junior account managers. We specialize in regulated industries where generic marketing doesn’t cut it, and we stay small by design so every client receives real, sustained attention.
What engagement options does EDG offer?
We offer à la carte project work, a one-time Strategy Audit, two monthly retainer tiers (Essentials and Growth), and a Fractional CMO retainer for practices and firms that need embedded senior marketing leadership on a contract basis. Every engagement begins with a complimentary discovery conversation — no pitch deck, no pressure.
Can EDG serve as an interim or contract CMO for a company?
Yes. EDG’s Fractional CMO offering is structured for companies that need senior marketing leadership on a temporary, contract, or maternity/leave-cover basis. Engagements are scoped and contracted for defined terms with clear deliverables.