Built From Experience.
Driven by Results.
Eleven Digital Group is a women-founded and founder-led New York City–based boutique marketing agency. For more than 13 years, EDG has been the trusted marketing partner for professional services firms in healthcare, mental health, financial services, legal, and technology. We deliver AI-powered strategy driven by human-centered execution in a professional services world where trust, compliance, and reputation are everything.
Susan W. Kim is the Founder and CEO of Eleven Digital Group. Her path to EDG was shaped by more than two decades of senior marketing experience across 12 vertical industries. Her client roster included Accenture, Adobe, AMC Networks, AT&T, BBC, Chase Paymentech, Choice Hotels, Cisco, Clorox, Dawn, Dell, Discovery Networks, Fox Networks, General Growth Properties, Ghirardelli, HSN, Heinz, HBO, IBM, Marriott, Jones Lang LaSalle, LG, Logitech, Microsoft, Nielsen, Norwegian Cruise Lines, Panasonic, Samsung, Scripps Networks (Food Network, HGTV, Travel Channel), Showtime, Sony, Time Warner Cable, and hundreds more. Her agency partners included McCann, Wieden+Kennedy, OMD, Weber Shandwick, Media Hub/Mullen, Young & Rubicam, Razorfish, BBDO, Zimmerman, among many notable others. Selling six and seven figures of strategic media year over year, Susan learned early what it takes for a brand to cut through — and what it costs when the strategy is wrong.
Susan works directly with every client, bringing in best-in-class specialists from her curated network when a project demands specific expertise. No junior account managers. No unnecessary overhead. Senior strategy and invisible, excellent execution — every time.
Susan is a DC native, a proud New Yorker, a tech-savvy mom, an 900+day Duolingo streak holder, and the kind of person who will remember your birthday, your brand voice, and exactly what makes your clients say yes. She met her husband Roy on a New Year’s Eve dance floor — a story that tells you everything you need to know about how she operates: she shows up, she’s fully present, and she knows a good thing when she finds it.
Values & Approach
We build for how people actually search.
Your patients and clients are using Google and Gemini, ChatGPT, Perplexity, Claude, CoPilot and voice assistants to find specialists. We build content and copy that performs in both traditional search and AI-driven discovery — because showing up in one place isn’t enough anymore.
We stay small so you get senior attention.
EDG is intentionally boutique. We don’t scale by handing you off to junior staff. When you work with us, you work with an experienced strategist who knows your industry and cares about your results.
We tell you the truth.
If something isn’t working, we say so. If a tactic doesn’t make sense for your practice, we won’t sell it to you. We’ve built long-term client relationships by being direct — and we intend to keep it that way.
Our Client Roster
Over 13 years, EDG has served:
- Medical, pediatric, general dentistry, family dentistry, pediatric dentistry, orthodontic practices, oral surgeons, and specialty healthcare practices
- Therapists, psychologists, psychotherapists, licensed counselors, and mental health group practices
- Psychiatric and behavioral health providers
- Wealth management firms, registered investment advisors (RIAs), financial planners, and trust companies
- Estate planning attorneys and law firms
- Nonprofits and foundations
- Fitness, wellness, and lifestyle professionals
EDG also serves as marketing partner to the Felicia Children’s Center Foundation, a nonprofit supporting bilingual early childhood education in Arusha, Tanzania.
