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Get Found on Google. Get Cited by AI.

Your patients and clients are using ChatGPT, Perplexity, and Google’s AI Overviews to find a therapist, a financial advisor, or a specialist. EDG builds the content and site structure that performs in both traditional search and AI-driven discovery.

EDG’s SEO and GEO (Generative Engine Optimization) services are built to meet the demands of modern search — including AI-powered answer engines that are increasingly the first stop for people looking for a therapist, wealth manager, doctor, or attorney. We work in partnership with Meg Clarke of Clapping Dog Media to deliver technical and content-based optimization that builds lasting search authority.

What’s Included

  • Technical SEO audit and on-page optimization
  • Local SEO for New York City and target geographies
  • GEO (Generative Engine Optimization): structuring your site and content to be cited by AI search tools
  • Keyword research aligned to how patients and clients actually search
  • Structured content development: service pages, FAQs, and supporting copy
  • Google Business Profile optimization
  • Ongoing performance tracking and monthly reporting

Specialty Search Areas

We have particular experience building search authority in:

  • Mental health and therapy search: therapist near me, psychologist in NYC, psychotherapy for anxiety, psychiatrist accepting new patients, online therapy New York
  • Healthcare practice search: pediatrician near me, specialist in [condition], medical practice in [neighborhood], patient-accepting physician
  • Dental and orthodontic search: dentist near me, dentist accepting new patients, family dentist NYC, pediatric dentist near me, kids dentist in [neighborhood], orthodontist for adults NYC, Invisalign provider near me, braces for adults, dental implants NYC, emergency dentist Manhattan, general dentist [borough]
  • Wealth management and financial advisory search: wealth management firm NYC, financial advisor for high net worth, RIA near me, trust company New York, estate planning financial advisor
  • Legal and professional services search: estate planning attorney NYC, law firm for [practice area], accountant for small business

What Is GEO?

Generative Engine Optimization (GEO) is the practice of structuring your website, content, and metadata so that AI-powered search tools — including ChatGPT, Google AI Overviews, and Perplexity — are more likely to cite your practice or firm when answering user questions. As AI search becomes the default starting point for many patients and clients, GEO is quickly becoming as important as traditional SEO.

SEO & GEO FAQ

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) focuses on ranking in traditional search engines like Google. GEO (Generative Engine Optimization) focuses on being cited or recommended by AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews. EDG builds strategies that address both.

Can you do local SEO for a therapy or mental health practice in New York City?

Yes. We optimize your Google Business Profile, local citations, and on-page content for borough- and neighborhood-specific mental health searches — including terms like ‘therapist in the Upper West Side,’ ‘psychologist in Brooklyn,’ and ‘psychiatrist accepting new patients in Manhattan.’

Can you do SEO for a wealth management firm or RIA?

Yes. We build search authority for financial services firms around terms like ‘wealth management firm New York,’ ‘fee-only financial advisor,’ ‘RIA for high-net-worth individuals,’ and ‘trust company NYC’ — within the bounds of SEC marketing rules.

How long does it take to see results from SEO?

Traditional SEO typically shows meaningful improvement within 3–6 months. GEO results can appear faster for specific queries once your content is well-structured and indexed.

Do I need SEO if I’m already on social media?

Yes. Social media and search serve different purposes. SEO and GEO get you in front of people who are actively searching for a provider or firm like yours — often at the exact moment they’re ready to book or reach out.

Let’s Talk About
What’s Not Working.

Most practices come to us after wasting time on marketing that didn’t convert. We’ll start with a straight conversation about where you are, what’s not performing, and what we’d do differently. No pitch deck. No pressure.

Schedule a Consultation