Straightforward Packages.
Senior Expertise. No Surprises.

À La Carte / Project Work

STARTING FROM

Quoted Individually

BEST FOR

Practices and firms with a specific, defined need — a new service page, a content audit, a campaign launch, or a one-time deliverable.

Sample Projects

• Single service page copy (SEO + GEO optimized)
• Email campaign: copy, design, and deployment
• Social media content batch (10–20 posts)
• Google Business Profile setup and optimization
• Event marketing collateral package
• LinkedIn profile overhaul for a founder or practice leader

Is there a minimum project size?
Yes. À la carte projects start at $1500. For ongoing needs, a monthly retainer is almost always more cost-effective.

Strategy Audit

STARTING FROM

$750, credited toward a retainer within 30 days.

BEST FOR

Practices and firms that want an expert, outside-in assessment of their current marketing before committing to ongoing work — or those who want a clear roadmap to hand to an internal team.

What’s Included

• Review of your current website, social media, SEO, and email marketing
• Competitive landscape snapshot for your market and specialty
• AI search presence assessment (GEO audit)
• Identification of highest-priority gaps and opportunities
• Written recommendations report with prioritized action items
• 60-minute strategy debrief call

Can the Strategy Audit be applied toward a retainer?
Yes. If you move to a retainer within 30 days of your audit, the audit fee is credited toward your first month.

Essentials Retainer

STARTING FROM

$1500 / month

MINIMUM COMMITMENT

3 months

BEST FOR

Practices and solo professionals who need consistent, quality marketing presence but aren’t ready for a full-service engagement. A strong fit for therapists in private practice, solo financial advisors, and small specialty practices building their visibility.

What’s Included

(choose two service areas)

• Social media management: content creation, scheduling, and monthly reporting for 1–2 platforms
• Email marketing: monthly newsletter — strategy, copy, design, and deployment
• Content marketing: 2 SEO-optimized blog posts per month
• Google Business Profile management and optimization

Service areas are selected at onboarding. Mix and match based on where your audience is.

Can I add services to an Essentials retainer?
Yes. You can add à la carte projects or upgrade to the Growth Retainer at any time.

Growth Retainer

STARTING FROM

$2500 / month

MINIMUM COMMITMENT

3 months

BEST FOR

Practices and firms ready for a full-service marketing partner. Ideal for medical and mental health group practices, wealth management firms, law firms, and professional services businesses that want strategy plus execution across multiple channels.

What’s Included

• Social media management: strategy, content creation, scheduling, and reporting across up to 3 platforms
• Content marketing: 4 SEO + GEO optimized blog posts per month
• Email marketing: monthly newsletter plus one additional campaign
• SEO/GEO: ongoing optimization, Google Business Profile management, and quarterly performance review
• Monthly strategy call and performance reporting
• Access to AI marketing guidance as part of ongoing strategy

Additional services (event marketing, paid social, additional content) can be added to any Growth Retainer at project rates.

What’s the difference between the Essentials and Growth Retainer?
The Essentials Retainer covers 1–2 focused service areas for practices that need a strong foundation. The Growth Retainer is full-service — strategy plus multi-channel execution across social, content, email, and SEO, with higher content volume and more strategic touchpoints each month.

Is the Growth Retainer right for a mental health group practice?
Yes. Mental health group practices typically benefit from the combination of social media, educational blog content, email marketing to referral sources, and local SEO — all of which are core to the Growth Retainer.

Is the Growth Retainer right for a wealth management firm?
Yes. Wealth management firms benefit from consistent thought leadership content, email newsletters to existing clients, local SEO and GEO optimization, and LinkedIn management — all included in the Growth Retainer.

Fractional CMO

STARTING FROM

$5000 / month

MINIMUM COMMITMENT

3 months | Contract-based engagement

BEST FOR

Companies, practices, and corporations that need embedded senior marketing leadership on a temporary, contract, interim, or maternity/leave-cover basis — without the cost or commitment of a full-time CMO hire.

EDG’s Fractional CMO offering is available to healthcare systems, financial services firms, professional services companies, and corporations that need a seasoned marketing executive installed on a defined-term contract. This is not a consulting arrangement — it is embedded leadership, scoped and contracted for a defined term with clear deliverables, reporting structure, and performance metrics.

What’s Included

• Senior marketing leadership and strategy ownership across all channels
• Executive-level positioning, messaging, and brand strategy
• Marketing team leadership, vendor management, and agency oversight
• Full-service execution or execution oversight, depending on scope
• Monthly executive reporting and KPI tracking
• Integration with your leadership team, board, and internal stakeholders
• AI and GEO marketing strategy built into overall program

Engagement Structures Available

• Ongoing fractional: 2–3 days per week, minimum 3-month contract
• Interim / maternity-cover installation: defined term, full integration with internal team
• Corporate contract engagement: scoped deliverables, defined timeline, formal contract
• Launch or rebrand intensive: project-based, intensive scope with defined endpoint

What Sets This Engagement Apart

EDG brings 25+ years of marketing and media experience, deep specialization in regulated industries (healthcare, mental health, financial services, legal), and a track record of building marketing systems for practices and firms from the ground up. Fractional CMO clients receive the strategic depth of a C-suite executive and the executional reach of an agency — in a single, contracted relationship.

A full-time CMO in the U.S. commands $250,000–$400,000 in total compensation (base, bonus, benefits, and equity) according to 2026 market data. EDG’s Fractional CMO engagement starts at $8,000/month — providing equivalent strategic leadership scoped to what your organization actually needs, on a flexible, contract basis.

How is a Fractional CMO different from a marketing consultant?
A marketing consultant provides advice. A Fractional CMO is embedded leadership — owning the marketing function, making decisions, managing teams and vendors, reporting to executive leadership, and accountable for outcomes. EDG’s Fractional CMO engagements are structured as contracts with defined scope, deliverables, and performance metrics.

Can EDG serve as a maternity leave or interim CMO replacement?
Yes. EDG’s Fractional CMO offering is specifically structured to support interim and leave-cover installations. We onboard quickly, integrate with your existing team and systems, and maintain continuity of strategy and execution for the defined term of the engagement.

Is a Fractional CMO available for a corporation or healthcare system — not just a small practice?
Yes. EDG’s Fractional CMO engagements are available to corporations, healthcare systems, financial services companies, and professional services organizations of any size that need contract-based senior marketing leadership.

What does the contract for a Fractional CMO engagement look like?
Fractional CMO engagements are governed by a formal services agreement that specifies scope of work, deliverables, reporting structure, term length, termination provisions, confidentiality, and IP ownership. We work with your legal team or provide a standard contract template as a starting point.

What is the minimum engagement for a Fractional CMO?
Fractional CMO engagements have a minimum term of three months. This is standard in the fractional executive market — strategic initiatives need time to produce measurable results, and a shorter term rarely allows for meaningful impact.